Fetico: The Epitome of Feminine Fashion Innovation
Fetico, launched by Emi Funayama in 2020, has quickly established itself as a standout in the global fashion industry. The Japanese brand represents a modern take on femininity, blending sensuality and empowerment through clothing. Each Fetico collection challenges traditional fashion norms by embracing body-conscious designs that celebrate the female figure in a way that feels both timeless and avant-garde. This innovative approach to fashion is rooted in Funayama’s belief that women’s clothing should inspire confidence while remaining functional and comfortable.
The brand’s mantra, “The Figure: Feminine,” serves as a guiding principle behind every design, emphasizing the power of the female form. Fetico collections feature bold silhouettes and intricate details, often using delicate fabrics like lace and tulle to create garments that are both romantic and structured. The brand’s pieces range from corset-like tops to tailored jackets, all meticulously crafted to enhance the wearer’s natural beauty. Fetico embodies a blend of classic haute couture influences with a modern twist, making it one of the most exciting labels to emerge from Japan in recent years.
As Funayama continues to develop new collections, her focus remains on creating clothing that feels like a second skin. Fetico’s designs aim to empower women, encouraging them to embrace their femininity while exuding confidence and sophistication. Each piece is a work of art, intended to be cherished and worn with pride. By combining innovative design with exceptional craftsmanship, Fetico offers a fresh perspective on what it means to be a modern woman.
EMI FUNAYAMA: The Creative Vision Behind Fetico
Emi Funayama is the visionary designer behind Fetico. After completing her studies at Esmod Japon, a prestigious fashion design school, she worked with several collection brands before launching Fetico in 2020. Her design philosophy is deeply influenced by her belief that clothing should celebrate femininity, allowing women to express their unique identity through what they wear. Funayama’s collections are a reflection of her personal style, blending delicate, vintage-inspired elements with bold, modern aesthetics.
Since the launch of Fetico, Funayama has quickly become a rising star in the fashion world, gaining recognition both in Japan and internationally. Her collections have been featured at Rakuten Fashion Week Tokyo, where they were praised for their meticulous craftsmanship and innovative designs. Funayama is known for her ability to merge traditional tailoring techniques with contemporary trends, creating pieces that are both timeless and fashion-forward. She often incorporates elements like corsetry, lace, and sheer fabrics into her designs, giving each piece a sensual yet sophisticated feel.
Funayama’s work is also deeply rooted in sustainability. She focuses on creating garments that will stand the test of time, rather than following fast-fashion trends. Each piece is designed with longevity in mind, made from high-quality materials that are sourced responsibly. Funayama’s commitment to sustainability extends to her collaboration with local artisans, ensuring that every garment is made with care and precision. By creating clothing that is both beautiful and ethically produced, Funayama is redefining what it means to be a fashion designer in the modern world.
Tokyo Fashion Week: Fetico’s Global Breakthrough
Fetico made its mark on the global stage at Rakuten Fashion Week Tokyo, where the brand has been a standout in recent seasons. The Fall/Winter 2024-2025 collection introduced a mix of bold, body-conscious pieces that reflected Fetico’s signature blend of sensuality and structure. This season, the brand showcased embroidered sailor jackets, tulle baby doll blouses, velvet ribbon accessories, and lace scarves, capturing the attention of fashion insiders both in Japan and abroad.
One of the highlights of the Fall/Winter collection was Fetico’s collaboration with The Cambridge Satchel Co. and British milliner Misa Harada. These partnerships resulted in the creation of limited-edition bags and hats that perfectly complemented Fetico’s aesthetic. The bags, available in rich shades of black and bordeaux, featured Fetico’s signature velvet and pearl accents, while the hats, adorned with veils and feathers, added an air of mystery to the collection. These collaborations showcased Funayama’s ability to blend tradition with modernity, further solidifying Fetico’s place in the global fashion landscape.
Fetico’s presence at Tokyo Fashion Week has helped the brand expand internationally, with showrooms in Paris, Hong Kong, and Los Angeles. Despite its rapid growth, Fetico remains committed to its core values of craftsmanship and sustainability, ensuring that every piece is made with the utmost care and attention to detail. As Funayama continues to push the boundaries of fashion, Fetico is poised to become a leading force in the industry, offering women around the world a new way to express their femininity.
