OFF WHITE Online StoreDeeply rooted in the modern culture, Off-White is the epitome of the streetwear scene. Founded by American Virgil Abloh in 2013, the Milan-based label is known for its specific opinion on men´s and women´s clothing, which is not necessarily the same that matches the current fashion market. Referring to off-white as a color, which defines the space between black and white, Off-White (the label) has cultivated the streetwear in high fashion.
This visionary approach to find a common space between two extremes matches the idea of fashion of modern millennial generation perfectly by giving it the opportunity to wear what they want to wear instead of going by defined roles of what´s hip on the streets and what is not. Today, the label is synonymous with visionary designs with an American aesthetic produced of the best quality in Italy.
OFFWHITE CLOTHING FOR MEN AND WOMENOff-white clothing for men and women gained popularity for breaking the fashion codes of the modern times. The label incorporates touches of deconstruction and architecture as well as rough edges into the modern men´s and women´s wardrobe essentials.
Off-White is questioning the traditions of the fashion industry and listening to the young generation, which represents new needs of style, and giving them the autonomy to style themselves instead of being dictated to.
With the specific opinion and visionary approach on seasonal men´s and women´s collections Off-White channels the streetwear-vibe and transforms it into contemporary aesthetics by experimenting with traditional silhouettes creating clothing that is difficult to overlook.
There are no rules how clothing should be worn – Off-White gives you the freedom to wear them how you want it. Made for a generation that appreciates niche brand identity, Off-White hoodies, sweatshirts, jackets and accessories are the perfect everyday essentials and necessary addition to the moden man´s wardrobe.
OFF-WHITE SWEATSHIRTS, HOODIES, BELTS AND SHOESWhen it comes to Off-White clothing, there are for sure several signature styles that will come to your mind. Diagonal zebra patterned hoodies, yellow warning tape belt, “quoted” sweatshirts and shoes – does it sound familiar to you?
The zebra pattern as well as OFF-WHITE letterings are synonymous to the brand, put all over in every collection on sweatshirts, bags, jackets and dresses. Also you will find a signature arrow-logo on Off-White accessories, hoodies and t-shirts. Nonetheless, speaking of iconic Off-White pieces, the industrial buckle belt in black or yellow is the one to mention.
Because of its extended length Off-White had to make a video guide on how to style it. In the last collections, Virgil Abloh started to “quote” everything: he wrote “SHOES” on Off-White shoes, “DRESS” on the Off-White dress or “SHOELACES” on the shoelaces. That idea stems from Abloh´s vision that everything in quotation marks leaves room for questions.
That pretty much goes with the brand´s philosophy to give people space to express their creativity. The signature Off-White pieces gained popularity among high-profile celebrities and influencers, becoming a cult high-fashion urban label. The label combines contemporary culture with sportswear creating urban apperel with a distinctive streetwear vibe in its hoodies, socks, jackets or shirts.
The Off-White clothing range features typographical logo t-shirts, oversized flannel shirts which your can layer with a nylon jacket as well as athletic elements like simple logo tee with sweatpants and shorts combined with sporty socks and sneakers. Each Off-White collection reflects masterfully the contemporary youth culture vibe.
NIKE x OFF-WHITEStarting in 2017, Off-White has teamed up with Nike to reinterpret some of the Nike classics. The label´s contemporary approach and deconstructive take on Nike´s cult silhouettes has been described as the most eagerly anticipated sneaker collab. Off-White x Nike showcases 10 re-invented classic Nike sneaker styles in inventive and influential designs.
The collection is devided into two parts which both have their own aesthetics. „Revealing“ is the first part of Off-White x Nike collab with a deconstructive design and contains the Air Jordan 1, Air Presto, Air VaporMax, Air Max 90 and Blazer. The second part is called „Ghosting“ and refers to the translucent uppers used on the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97. As Air Jordan 1 is one of Nike´s most iconic styles, it takes on an important role in the Off-White x Nike collaboration.
The first shoe, designed for Michael Jordan in 1984, appears in deconstructed design but it´s the first colorway what makes it special. Virgil Abloh went with white red and black, which were the Chicago colors that Michael Jordan played in. Off-White re-invented the shoe and put the key elements around the sneaker. Michael Jordan, Bella Hadid and Travis Scott were some of the celebrities receiving personalised versions of Air Jordan x Off-White.