RICK OWENS Online Store
In a fashion landscape often crowded with repetitive themes, Rick Owens stands out by bridging the gap between street style and high-end luxury with its signature monochrome aesthetic. Since its inception in California in 1994 and subsequent evolution into a Paris-based brand, Rick Owens has been a beacon of avant-garde design, challenging societal norms and beauty standards with its abstract creations.
Rick Owens is synonymous with independence and a fearless deviation from the mainstream, earning a niche status and the title "The Lord of Darkness" for its gothic aesthetic and unconventional designs. Straddling the realms of streetwear and high fashion, Owens offers a unique, gender-bending perspective on clothing that defies easy categorization. His approach is minimal yet dramatic, embracing a post-apocalyptic glamour that has captivated the fashion world.
A turning point for the brand was when Kate Moss donned a Rick Owens leather jacket in French Vogue, solidifying its global reputation. Today, leather jackets remain a cornerstone of the brand's identity, embodying its grunge-inspired luxury and innovative take on sportswear.
RICK OWENS Clothing
Rick Owens' aesthetic can be described as a fusion of glamour and grunge, dubbed "glunge," a style characterized by its urban-dark allure yet wearable nature. The brand has cultivated a cult following, appealing to those who view fashion as an extension of their identity and a means to challenge conventions.
