1017 alyx 9sm

    1017 alyx 9sm Online Store

    Founded 2015 in New York by Matthew Williams, ALYX has positioned itself as an epitome of new luxury streetwear at the cutting-edge of the fashion scene. Named after designer´s daughter, the brand exposes its personal nature from the beginning. Therefore, also the reason of changing the brand´s name to 1017 ALYX 9SM is highly personal: 1017 stands for William´s birthday, October 17, while 9SM is a reference to brand´s founding studio in Saint Mark’s Place, New York City.

    1017 alyx online store

    Built on the concept of high-quality materials mixed with modern craftsmanship, the label is now located in Italy, where ALYX´s production takes place.

    But let´s start from the beginning. Born in Chicago and raised in California, Williams worked in all creative industries such as art, music, photography and fashion. Starting out in the music industry working with Kanye West, he worked his way up to becoming Lady Gaga´s creative director in 2008.

    It´s, for sure, easier to say that Williams worked with the who´s who of music and fashion industry. The designer´s keen interest in the creative process led him to extensive research of garment production and scrutinize of fashion philosophy in general.

    As he brought 1017 ALYX 9SM to life, he wanted to focus on craftsmanship and sustainable fabrication without compromising on style. Today, 1017 ALYX 9SM is renown for contemporary ready-to-wear and accessories collections that combine technical innovation and human emotions. Williams succeeded to shape a new form of fashion aesthetics by treading a line between streetwear and high fashion.


    Over the past decade, a new form developed in the fashion industry, where 1017 ALYX 9SM is feeling pretty comfortable in. In the business dominated by established fashion houses, the brand chose a different path - 1017 ALYX 9SM is founded on the undercurrent.

    Built on the concept of high-quality fabrics blended with subversive culture and mixed with modern craftsmanship, the brand is shaping a new refined aesthetic of luxury clothing. 1017 ALYX 9SM is where William´s influences from California and New York life marry his undeniable commitment to detail and desire to pioneer new ideas.

    Focusing on creative purpose, craftsmanship and innovation the label presents men´s and women´s collections with the comprehensive ready-to-wear and accessories - expect uniquely modern Alyx knitwear jackets, windbreaker and vests, athletic wear as well as renown rollercoaster belt, versatile bags and technical bracelets.

    The strong 1017 ALYX 9SM identity is focusing on sporty and futuristic detailing and beautifully deconstructed silhouettes with a usage of technical fabrics and industrial elements. 1017 ALYX 9SM clothing comes in striking volumes and experimental tailoring – the label´s signature look is full of contradictions: feminine vs. masculine or tailoring vs. streetwear.

    William´s strong ties to the streets as well as his decade of experience in the entertainment industry blended with his knowledge of modern technologies and fabrication methods including the utilitarian influence are all combined to form a new aesthetic of modern fashion. 1017 ALYX 9SM is known as luxury streetwear that mixes downtown references with runway quality to offer subverted luxury clothing influenced by subcultures.

    For 1017 ALYX 9SM there is no “too much” – it´s collections are experimental, youthful, and already iconic. Alyx clothing, belts and bracelets are unique in their designs offering a perverse aesthetic and a new perspective on modern wardrobe. Bold texts, embroidered prints and graphics and industrial elements on Alyx clothing and accessories underline the label´s utilitarian vibe.

    The 1017 ALYX 9SM collections are filled with pieces ranging from a signature rollercoaster belt to technical pants and futuristic outerwear that will perfectly finish off your streetwear-look. Sturdy silver-tone hardware mixed with workwear elements and an ingenious rollercoaster buckles make the 1017 ALYX 9SM bracelet the trendsetting and must-have accessory of our times.

    The stylish bracelets with a luxe finish capture perfectly the brand´s industrial identity. Whether it be wearing Alyx jackets, Alyx knitwear, Alyx trousers or Alyx belts and bracelets, wearing 1017 ALYX 9SM is about more than fashion. It is about pioneering the new fashion ideals, extensions of values and revolutionizing the industry.


    1017 ALYX 9SM is offering a progressive turn on men´s clothing, where pragmatic luxury meets streetwear sensibilities with an eye for details and attention to sustainability. Online, at RESTIR you will find a curated range of Alyx clothing and accessories – from Alyx outerwear, Alyx knitwear to Alyx belt and Alyx bracelet to complete your luxury-streetwear look.

    Be confident to express yourself with outstanding 1017 ALYX 9SM clothing and signature 1017 ALYX 9SM belts and bracelets - shop your 1017 ALYX 9SM piece online at Restir.