MIHARAYASUHIRO Shoes & Sneakers
In a fashion industry, playing safe collection after collection is the most common thing to do for the most designers. But that is not the way to go for Mihara Yasuhiro. The Japanese fashion label was founded by eponymous designer in 1996 while he was studying at the Tama Art University of Tokyo.
During the time Mihara Yasuhiro started creating different sneakers and shoes and launched his own shop called “archi doom”. His first collections were well-received and catched the attention of the sportswear big player Puma at a time when labels only worked with athletes.
Collaborating with a sneakers giant and creating innovative and modern designs established Mihara Yasuhiro ´s name in the fashion industry. After graduating, he renamed his shop into MIHARAYASUHIRO and his career took off.
Mihara Yasuhiro found his own unique way to incorporate his creative vision into a common element of everyday life, sneakers. Offering collections for both men and women, Mihara Yasuhiro provides a different concept of contemporary style which is intellectual and accomplished.
Mihara thinks out of the box, creating playful and surprising shoes that guarantee to turn heads. Mihara Yasuhiro´s signature style is distinctly urban and casually disheveled, pushing boundaries between sublime and ridiculous.
Maison Mihara Yasuhiro appreciates the classic iconic sneakers styles from brands like Vans by Converse by giving them a new life. The brand uses cult silhouettes as the basis and molds a new product of his vision by adding elements of deconstruction. Working with 3D design enables him to recreate the complex shapes with Mihara Yasuhiro´s unique aesthetic. Including optical illusion into his clothing and shoes has evolved as the label´s trademark.
Mihara Yasuhiro´s contemporary take on fashion and footwear challenges the customers to rethink the established rules and ideas of fashion and consume, continuing to be a label to watch.
