GOLF WANG Online Store
Fashion is undoubtedly a part of today´s society, as well as music is. After various celebrities such as Kanye West or Pharell, Williams released their own clothing brands, fashion designed by stars established itself as a key element of the industry.
It was just a matter of time for Tyler The Creator to express his creativity through his own fashion line.
Founded in 2011 by musician Tyler The Creator, Golf Wang is an American clothing brand that allows the wearer to express his musical taste through clothes.
The name Golf Wang doesn´t have anything in common with the eponymous sport (especially since it´s Tyler´s least favourite one) - it results out of the hip-hop collective Odd Future Wolf Gang Kill Them All.
Tyler captured the attention of the music fans by his rebellious and polarizing appeal and cultivated a loyal fan base. Creating Golf Wang was a step above the collective´s regular merch which often contained prints like cat hats or doughnut logo and even the OF member Lucas Vercetti´s teenage face.
Golf Wang quickly became popular among the fanbase with its fluorescent colors and outstanding prints and developed itself as fan´s uniform. Transitioning himself from just being a musician to a designer, Tyler aims to create clothes that are all about individuality and standing out from the crowd.
Behind Golf Wang is Tyler´s motivation to design clothes that he would wear himself – that´s why the brand is all about uniqueness. Since he designs each piece himself, Golf Wang translated his music in another medium – fashion. With his music having (almost) no boundaries, Tyler incorporated this ethic into his clothes. Golf Wang is more than just a typical fashion brand - it´s about being different.