ABOUT GANNI
Founded in 2000 by gallerist Frans Truelsen, Ganni offered a few cashmere pieces at the beginning. After the husband-and-wife duo Nicolaj and Ditte Reffstrup took over the label, Ganni established the new contemporary Scandinavian style, showing the world another side of renown clean Scandi look. Ganni´s DNA lies in contrasts, bringing unexpected elements and materials together and adding surprising details to the edgy look. The contemporary label puts tradition and innovation together to create something that is still an oxymoron in modern industry – sustainable fashion. Ganni thinks about what fashion can be – timeless designs with highest quality while committing to environment by designing fashion in an innovative way. In a short period of time Ganni succeeded in what many other labels only can dream of – it created an authentic modern Scandi cool-girl style which is loved by many women around the world. Everyone wants to be a #GanniGirl!
GANNI CLOTHING
To understand the idea of Ganni, you have to forget about every stereotypical thought of minimalistic Scandinavian fashion. With a sense of happiness, Ganni clothes are effortless statements and the ultimate street-style favourites. Easy-to-wear and undeniably chic, Ganni´s designs are defined by playful animal and floral prints as well as romantic ruffles and volants, making every Ganni dress, coat, blouse and jacket an iconic wardrobe essential. Inspired by Copenhagen girls, Ganni´s designs provide that carefree spirit of the city, where the life is laid-back and cool and the way of dressing is effortless and easy. You will never see a Copenhagen girl on a bike in a dress wearing heels – but she will be wearing cowboy boots or sneaker. Ganni is all about creating contrasts and mixing feminine designs with masculine and sporty details. Ganni dresses, blouses and denim offer women-friendly cuts with exclusive wearability for a carefree and confident attitude. It´s not about the women´s style, it´s about their confidence.
