FEAR OF GOD Online StoreBorn in the streets of Los Angeles, Fear of God is a contemporary brand founded by creative visionary Jerry Lorenzo in 2013. Influenced by Lorenzo´s spirituality and inspired by contemporary hip-hop and 1990s grunge, Fear of God offers a new take on streetwear and reinvents American luxury fashion.
The label´s DNA is characterized by American sportswear aesthetic blend with rock´n ´roll and grunge-chic with experimental innovative menswear silhouettes. Pioneering the luxury streetwear by offering sophisticated yet low-key basics with edgy details and cultivating a new understanding of elitist fashion style, Fear of God is a streetwear status symbol today.
Lorenzo creates collections marrying high-fashion and street style with a keen attention to detail using finest materials, based on his personal experiences and his passions. If you had to describe Fear of God with only one word than it would be authenticity. Designing “solution-based” clothes, as Lorenzo describes his pieces, he aims to create styles anyone can throw on without putting too much effort in it.
Fear of God is more than just a menswear label. Known for understated boundary-less and genderless clothes, Lorenzo creates pieces that allow you to feel comfortable in your own skin. The signature Fear of God look focuses on a basic design, refined through a detail-oriented approach regarding materials, proportions and fit.
The label´s distinctive elongated silhouette runs through every collection emphasizing the play of the overlap since the Fear of God style is about the synergy of fabrics, colors and attitude. Offering the of-the-moment ready to wear including cult side-zip hoodies, flannel shirts, bomber jackets and extra-long t-shirts, Fear of God brings contemporary sophistication to streetwear.
The designs are based on the visions of pieces Lorenzo felt like missing in his own wardrobe, resulting in workwear-inspired clothes with military vibe. The signature Fear of God style is characterized by proportions – slim on the bottom and oversized on the top, with layering in between.
Expect seasonless pieces like plaid-flannels, waffle-knit shirts, baggy drop-crotch pants and oversize bomber made of high-quality materials from Japan and Italy and premium workmanship. Fear of God Military Sneakers complete the brand´s range of instant classics, establishing itself as an ultimate wardrobe staple.
Fear of God´s success attracted not only the attention of celebrities like Kanye West, Gigi and Bella Hadid, Travis Scott or Justin Bieber and many more, but also the interest of big players in the industry, enabling highly anticipated brand collaborations with Nike, Vans and Ermenegildo Zegna.
FEAR OF GOD ESSENTIALSComplying the desires of younger followership Jerry Lorenzo founded Fear of God Essentials. Essentials is a label with its own identity and different purpose. Still, the Essentials look is unmistakably Lorenzo.
The collections are based on neutral color palette, showcasing signature pieces like oversized sweatshirts, hoodies, extra long t-shirts and sweatpants that bear the ESSENTIALS logo, focusing on wearability, comfort and timelessness. Fear of God Essentials pieces build wardrobe blocks that work perfectly as layering styles and compliment the Fear of God main line. Expect Essentials hoodies, slim sweatpants, classic jersey tees and half-zip fleeces in relaxed and minimal silhouettes building the “essential” pieces in every contemporary wardrobe.
SHOP FEAR OF GOD SWEATS ON RESTIRStep up your sweats game with the ultimate Fear of God must-have pieces! Shop low-key luxe clothes with cult favorite side-zip hoodies, flannel shirts, extra long tees and bomber jackets. Boxy cuts are essential to effortless contemporary luxe street style.
Restir offers a wide range of Fear of God sweatshirts, longsleeves, outerwear and loose-fit t-shirts as well as slip-on sneakers and accessories – shop the collection now online at Restir!